Friday, December 4, 2009


BCCI has extended by six months its current contract with Sahara India to sponsor the national team after its inability to find any alternative sponsors. It is expected that a fresh tender will be issued, before the expiry of the extension period, inviting bids for the team sponsorship. Sahara's contract was to have ended on December 31 this year, and had already been extended by three months. While the previous contract with Sahara was a four-year-deal signed in 2006 for Rs. 400 crores, the BCCI is now asking companies around $35 million (about Rs.162 crores) annually. Also said that any party that strikes a deal with it for the IPL, will have to submit a bank guarantee for the full value of the deal with immediate effect. This includes Multi Screen Media, for IPL telecast rights and Entertainment Sports Direct, which won the IPL theatrical rights. Due to this high price deal, no one is ready now to take Dhoni men.


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