A corporate logo is a brand image of an organization which is an important component of branding and marketing strategy that gives business recognition. Usually logos are depicted on your advertisements, brochures and even business cards. A logo with a tag line under it should describe the company's core activity. It is one of the vital factors for the success of your business. It has become an essential one which cannot be avoided as we are in an era of multimedia where people tend to judge a company by visual effects and uniqueness of your publicity. Irrespective of color and size, your logo should be able to build a positive, strong and long lasting impression on customers. One can say that he can prepare a corporate logo with the help of tools or computer programs. But one has to go through specific process to design a logo or trademark for a company. Its worth to consider a professional logo design company with a design team comprised of experienced, professional and typically trained designers, illustrators and the teams needs to be given a clear idea of what is the focus of company, the nature of business. Just make sure the design team had understood the entire concept which you want them to do it.