NANO – TATA’S MAGICAL WORD

                        

Recession and Price hike at one hand and Nano in the other hand. Even in the recession period people have money their hands despite the Malls across India had shown depreciation in net profit for Q1 in fiscal 2009-2010. Nano has become a magic word for Tata Groups. After the successfully run of Nano in the Indian roads, Tata Groups has planned number of Nano projects for the future. Before Nano hits the road, the low cost car has dropped some innovative designs in the release model. One of the cost effective door idea was dropped. The plastic door in the Nano was tested successful; the idea was dropped because people would think unsafe. Early the Tata Groups Nano was launched in the Mumbai. The key was hand over to a Customs Inspector by Tata Groups Chairman Mr.Ratan Tata.