SMS MARKETING STRATEGY

Day by day we are facing lot of changes in our life which ultimately gets affected in the technologies, business and in the way they are getting promoted. People always want something new and different; that is why unique style of promotions or advertisements is always successful. Technological advancements are not only to simplify ουr life but also to give us broader opportunities. In merchant’s point of view, the profit is directly proportional to wider range of customers and so hr always looks for different strategies to attract the people. As of now, SMS marketing is the most effective strategy as it can reach most of the people than any other since the number of people using the mobile phones keep on increasing. As per the latest survey, there are 280,000,000 cell phone users in the United States market and it crosses 700 million cell phone users in India. It helps in establishing personal contacts with the customer base as well as gains their attention completely. 

Internet marketing was considered as a great strategy but this new trend has redefined the concept of advertising, offering more and greater benefits than any other form of marketing. The conversion rates have turned out to be higher than other forms of marketing by adopting SMS giving procedure. A large advantage of giving SMS text is that people would act immediately upon a text message call to activity rather than noting URL to be searched after sometime. Another advantage is minimum or no risk of the message getting damaged in any way because it directly reaches the customers in seconds. Sumotext is offering better SMS Gateway for other web services which ensures one can send and receive 2-way SMS from your websites and applications. To the people who are thinking it is not easy creating a campaign for marketing, Sumotext’s gateway tools enables them to make use of the self-service platform in their system that clients can  have online access to control mobile marketing campaigns over shared short codes and dedicated short codes.