Google has become the first $100bn brand, according to a new report from research and marketing firm Millward Brown Optimor (29 April 2009). The company’s latest BrandZ: Top 100 Most Valuable Global Brands places Google firmly at top of the tree.
The rankings are created through an analysis of the dollar value of a brand, combined with research on a consumer practices. Google is followed by Microsoft, with a $76bn value, and Coca-Cola with $67bn.
North American – Top 5 by Brand Value :The rankings are created through an analysis of the dollar value of a brand, combined with research on a consumer practices. Google is followed by Microsoft, with a $76bn value, and Coca-Cola with $67bn.
#..... Brand.............. Brand Value $M
1......Google............. 100,039
2......Microsoft........ 76,249
3......Coca-Cola....... 67,625
4......IBM.................66,622
5......McDonald’s.....66,575
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